LPA WORKSHOPS & WEBINARS
The LPA holds workshops and webinars on member-driven topics that are customized to fit the needs of those working in the lab products industry. The setting, whether in-person or virtual, allows for plenty of dialogue and peer networking, maximizing the learning experience, as well as your LPA Membership.

LPA SALES & MARKETING WORKSHOP
AI SALES & Marketing STRATEGIES
WITH CHRISTOPHER PENN
September 16-17, 2024
Philadelphia Marriott Old City
Philadelphia, Pennsylvania

VIEW THE LIST OF REGISTERED ATTENDEES HERE
REGISTER HERE OR DOWNLOAD THE PDF

REGISTER HERE OR DOWNLOAD THE PDF

We are excited to announce that Christopher Penn from TrustInsights.AI will be conducting a Sales & Marketing Workshop on AI. This event will take place on September 17 at the Philadelphia Marriott Old City. Chris led an AI overview workshop last fall, which was the highest-rated Sales and Marketing Workshop we've ever had.

This workshop will take your generative AI knowledge to the next level, moving beyond basic applications to explore the power of generative AI for strategic sales and marketing. You'll learn: 
-    How to influence AI models to generate custom outputs aligned with your specific goals for lab products marketing and strategy. 
-    Discover how to build AI programs using plain language.
-    Master advanced techniques for crafting content calendars, social media posts, and even generating brand-specific voice content. 

By the end, you'll be equipped to leverage AI for optimizing search results, crafting persuasive pitches, and ultimately, driving sales and marketing success.

Don't miss this opportunity! AI is continually and rapidly evolving, making it imperative to stay ahead of the changes and understand how to utilize it in your company. Space is limited, so register today!

*This will be an interactive workshop, so plan to bring your laptop!*

Registration Fees
1st attendee:  $745
2nd attendee:  $645
Non-member:  $845
REGISTER HERE OR DOWNLOAD THE PDF

About the Hotel
Philadelphia Marriott Old City
One Dock Street
Philadelphia, PA 19106
(215) 238-6000
RESERVE YOUR ROOM ONLINE HERE
Or call 1-888-236-2427 to reserve your room and be sure to mention the LPA Sales & Marketing Workshop
LPA Room Rate: $219
Reservation cut-off date: September 4
Check-in: 4:00 PM
Check-out: 11:00 AM

Schedule
Monday, September 16
6:00 – 8:00 PM – Reception with light hors d'oeuvres

Tuesday, September 17
8:00AM – 9:00 AM – Breakfast
9:00 AM – 12:00 PM – Workshop
12:00 PM – 1:00 PM – Networking Lunch
1:00 PM – 3:00 PM – Workshop
3:30 PM – Workshop concludes

About Christopher Penn
CHRISTOPHER S. PENN, CO-FOUNDER AND CHIEF DATA SCIENTIST
Christopher S. Penn is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. A recognized thought leader, best-selling author, and internationally renowned keynote speaker, he has shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and artificial intelligence/machine learning in marketing. As co-founder and Chief Data Scientist of Trust Insights, he is responsible for the creation of products and services, creation and maintenance of all code and intellectual property, technology and marketing strategy, brand awareness, and research & development.

Mr. Penn is a 2023, six-time IBM Champion in IBM Data and AI, a Brand24 Top 100 Digital Marketer, an Onalytica Top 100 AI in Marketing influencer, and co-host of the award-winning Marketing Over Coffee marketing podcast. Prior to co-founding Trust Insights, he built the marketing for a series of startups with a 100% successful exit rate in the financial services, SaaS software, and public relations industries. His work has served brands such as Twitter, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, and many others.

Mr. Penn is an IBM Watson Machine Learning Certified Professional, a Google Analytics Certified Professional, a Google Ads Certified Professional, a Google Digital Sales Certified Professional, and a Hubspot Inbound Certified Professional. He is the author of over two dozen marketing books including bestsellers such as AI for Marketers: A Primer and Introduction, Marketing White Belt: Basics for the Digital Marketer, Marketing Red Belt: Connecting With Your Creative Mind, and Marketing Blue Belt: From Data Zero to Marketing Hero, and Leading Innovation.


Did you know that most sessions are recorded or have digital materials available in the handouts section afterwards?
Visit www.lpanet.org/handouts for previous workshops, webinars, and other meetings' handouts and recordings. 

Questions? Suggestions? Contact Angela Errera or Clark Mulligan.